PPC Agency Management Services

Paid Search is where search engines such as Google, Bing and Yahoo will show your ads on their search engine results pages. Paid search works on a pay-per-click model (PPC), meaning you do exactly that – until someone clicks on your ad, you don't pay. Paid Search includes Text Ads, Shopping Ads, Re-marketing Ads and Display Ads and includes YouTube. It's a proven form of digital marketing and has built multi-million businesses by driving relevant traffic. Artificial Intelligence is now driving many bid management tasks, but it still needs brilliant humanised strategies.

We first meet you, to listen to what you have tried before and understand the business as if it were our own. We will request Analytics data where available to carry out a Paid Ads audit. This allows us to look under the bonnet of the business and identify what area is under-performing and potential for growth. A proposal will then be made which includes a Plan and team that are best equipped to help.

In most instances, there will be a business case justification for a Paid Search programme, based on Return On Investment. The whole basis of managing these campaigns is based on an allowable Cost Of Sale (COS). Allowable, means a predefined percentage of the total sale value that can be used to win the business. Google and Bing often run incentives to launch campaigns for you to try, as they can start a little slowly but grow fast after that with good management.

Once we have checked out your existing Ads Account, we make a Proposal of work and this will form the budget. If you don't have an account yet we'll take a view based and make a recommendation based on our experience. The proposal will relate to activity that shows a return on investment on our services. We deploy a dedicated Supplyant team to work with you on your business which each carries a different cost. We can provide low-cost and basic digital skill sets through to the highest level of digital expertise from around the globe to succeed on your most demanding and complex Ad Campaigns. As we succeed together, we recommend your budgets are reviewed inline with your growth.

We offer 3 core guarantees. The first is a 'Cooling Off' Guarantee so if you change your mind after signing, but before we start any work, you can walk away without charge. The second is if you don’t see the agreed ‘Launchpack’ changes made in the first 30 days we will refund the first months fee* The third is if you don’t get the agreed Return On Ad Spend in the agreed period we will refund 50% of our fee* The asterisk caveat relates to you. If you don't do your bit too, we can't deliver on ours so please bear that in mind.