Privacy Policy

Supplyant take our responsibility as a data controller very seriously. We want to make sure that your data is safe and secure as well as processed in the right way. We work with our Clients’ data in a specific way which is detailed in our separate agreements with them. This Privacy Statement details how we process your data when you come to our website to subscribe to our blog, download some content, or just ask for us to contact you.


How we collect your data


Our website has a few points at which it will ask you to enter your details. These are detailed below:

  1. Blog Signup – so that you can get updates whenever we release a new blog post, we collect your name and email address.
  2. Content Download – Supplyant produces various ebooks and whitepapers which in order to read, we ask for your details. We will collect your name and email address.
  3. Contact Us Request – This is when you would like us to get in touch to talk about your needs related to our services. Here we collect your first & last names, company email address, company website, company telephone and we generally collect a message from you regarding your enquiry.
  4. Contact Us Offline – for example by telephone, SMS, email, at a networking event/exhibition, or post.


We may also collect information from your devices (including mobile devices) and applications you or your users use to access any of our websites, applications, or services (for example, we may collect the device identification number and type, location information, and connection information such as statistics on your page views, traffic to and from the sites, referral URL, ad data, your IP address, your browsing history and your web log information); we will ask for your permission before we do so. We may do this using cookies.


How we store your data


We use a third party piece of software which allows us to manage all of our prospects’ data. The software also allows to automate marketing emails (where we have consent to do so). This piece of software is called SharpSpring – you can find more information about their service here [link to].


SharpSpring as a platform is fully compliant with the latest data protection laws and gives us the ability to separate your data based on the specific consent you have given us – i.e. if you simply sign up to receive blog updates, you will not receive a call from a salesperson unless you take further action and request that action.


All information you provide to us is stored on our secure servers. Unfortunately, the transmission of information via the internet is not completely secure. Although we will do our best to protect your information, we cannot guarantee the security of your data transmitted to our Site; any transmission is at your own risk. Once we have received your information, we will use strict procedures and security features to try to prevent unauthorised access.


How we use your data


SharpSpring allows us to take the data collected and match it; so for instance when we collect data about a visit to a page on our site through cookies, that data is anonymous, an IP address does not allow us to personally identify you. However, if you then fill in a contact form then SharpSpring matches your IP address with the data you have provided to show us all of the pages that you have viewed on our site. We have a legitimate interest in finding this information out as it allows our sales team to get an idea of what you are interested in through what content you have consumed. It also tells us the level of interest you may have for our services.


If you make a request to for us to get in touch with you, your data will also be entered into SharpSpring. Our sales team will contact you usually by phone but also by email to assess your needs and take you through our sales process. If at the end of the process, you decide not to become a Supplyant Client, we will ask for your consent to keep you up-to-date with news and content from Supplyant. This will be marketing material and you will be entered into what we call our “nurture programme”, where you will receive content and information based upon.


How we share your data


We do not share your information with any third parties, it is used purely for our own purposes. If you become a client of Supplyant then the following may apply:

  • third parties where you have a relationship with that third party and you have consented to us sending information (for example social media sites or other third party application providers);
  • law enforcement agencies so that they may detect or prevent crime or prosecute offenders;
  • any third party in the context of actual or threatened legal proceedings, provided we can do so lawfully (for example in response to a court order);
  • any third party in order to meet our legal and regulatory obligations, including statutory or regulatory reporting or the detection or prevention of unlawful acts.


We may share non-personally identifiable information about the use of our website, applications, products, or services publically or with third parties but this will not include information that can be used to identify you.




Cookies are small text files which are transferred from our websites, applications, or services and stored on your device. We use cookies to help us provide you with a personalised service, and also to help make our websites, applications, and services better for you.


Our cookies may be session cookies (temporary cookies that identify and track users within our websites, applications, or services which are deleted when you close your browser or leave your session in the application or service) or persistent cookies (cookies which enable our websites, applications, or services to “remember” who you are and to remember your preferences within our websites, applications, or services and which will stay on your computer or device after you close your browser or leave your session in the application or service).


Error: The domain WWW.SUPPLYANT.COM is not authorized to show the cookie declaration. Please add it in the cookie manager to authorize the domain.

Google Analytics


Google analytics Google analytics uses “cookies”, which are text files placed on your computer, to help the website analyse how users use the websites, applications, or services. The information generated by the cookie about your use of the websites, applications, or services (including your IP address) will be transmitted to and stored by Google on servers in the United States. Google will use this information for the purpose of evaluating your use of the websites, applications, or services compiling reports on website activity for website operators and providing other services relating to website activity and internet usage. Google may also transfer this information to third parties where required to do so by law, or where such third parties process the information on Google’s behalf. Google will not associate your IP address with any other data held by Google. You may refuse the use of cookies by selecting the appropriate settings on your browser or within the application, however please note that if you do this you may not be able to use the full functionality of this website. By using our websites, applications, or services you consent to the processing of data about you by Google in the manner and for the purposes set out above. To find out more, see “How Google uses data when you use our partners’ sites or apps”, (located at, or any other URL Google may provide from time to time).


Your Information


If we hold any information about you which is incorrect or if there are any changes to your details please let us know so that we can keep our records accurate and up to date. If you would like to update your records or see a copy of the information that we hold about you, you can contact us at Data Protection Officer, Supplyant Limited, 35 Duncan Close, Northampton, NN3 6WL or by email to


If you withdraw your consent to the use or of your personal information for purposes set out in our privacy notice, we may not be able to provide you with access to all or parts of our website, applications, and services.


We will retain your personal information for the duration of our business relationship and afterwards for as long as is necessary and relevant for our legitimate business purposes or to comply with applicable laws and regulation. Where we no longer need your personal information we will dispose of it in a secure manner (without notifying you).


How Long we keep your Data for


We keep your data for as long as we have a continuing business relationship with you or you have indicated that you wish to receive marketing materials from us.


Unless you have informed us that you do not wish to receive further information about our future we may send you direct mail. If you do not wish to receive further e-mails, you will always find an ‘unsubscribe’ link at the end of all emails. Alternatively, please contact us at


You may at any time:

  • ask us not to process your information or personal details for marketing purposes.
  • request access to, deletion of or correction of, your information or personal details;
  • request that your personal details be transferred to another person; and
    complain to a supervisory authority.


If you wish to exercise any of the above rights, please contact us at If you are unhappy about how your request is being handled or have any comments about our privacy policy, please contact the Data Protection Officer at


Third Party Sites


Our Site may, from time to time, contain links to and from the websites of our partner networks, advertisers and affiliates. If you follow a link to any of these websites, please note that these websites have their own privacy policies and that we do not accept any responsibility or liability for these policies. Please check these policies before you submit any information to these websites.


Changes to Privacy Policy


Any changes we make to our privacy policy in the future will be posted on this page and, where appropriate, notified to you by e-mail. Please check back frequently to see any updates or changes to our privacy policy.




Questions, comments and requests regarding this privacy policy are welcomed and should be addressed to our Data Privacy Co-ordinator by email to or sent to the following address:


Data Protection Officer, Supplyant Limited, 35 Duncan Close, Northampton, NN3 6WL.

Who we are

Our website address is:

What personal data we collect and why we collect it


When visitors leave comments on the site we collect the data shown in the comments form, and also the visitor’s IP address and browser user agent string to help spam detection.

An anonymised string created from your email address (also called a hash) may be provided to the Gravatar service to see if you are using it. The Gravatar service privacy policy is available here: After approval of your comment, your profile picture is visible to the public in the context of your comment.


If you upload images to the website, you should avoid uploading images with embedded location data (EXIF GPS) included. Visitors to the website can download and extract any location data from images on the website.

Contact forms


If you leave a comment on our site you may opt-in to saving your name, email address and website in cookies. These are for your convenience so that you do not have to fill in your details again when you leave another comment. These cookies will last for one year.

If you have an account and you log in to this site, we will set a temporary cookie to determine if your browser accepts cookies. This cookie contains no personal data and is discarded when you close your browser.

When you log in, we will also set up several cookies to save your login information and your screen display choices. Login cookies last for two days, and screen options cookies last for a year. If you select “Remember Me”, your login will persist for two weeks. If you log out of your account, the login cookies will be removed.

If you edit or publish an article, an additional cookie will be saved in your browser. This cookie includes no personal data and simply indicates the post ID of the article you just edited. It expires after 1 day.

Embedded content from other websites

Articles on this site may include embedded content (e.g. videos, images, articles, etc.). Embedded content from other websites behaves in the exact same way as if the visitor has visited the other website.

These websites may collect data about you, use cookies, embed additional third-party tracking, and monitor your interaction with that embedded content, including tracking your interaction with the embedded content if you have an account and are logged in to that website.


Who we share your data with

How long we retain your data

If you leave a comment, the comment and its metadata are retained indefinitely. This is so we can recognise and approve any follow-up comments automatically instead of holding them in a moderation queue.

For users that register on our website (if any), we also store the personal information they provide in their user profile. All users can see, edit, or delete their personal information at any time (except they cannot change their username). Website administrators can also see and edit that information.

What rights you have over your data

If you have an account on this site, or have left comments, you can request to receive an exported file of the personal data we hold about you, including any data you have provided to us. You can also request that we erase any personal data we hold about you. This does not include any data we are obliged to keep for administrative, legal, or security purposes.

Where we send your data

Visitor comments may be checked through an automated spam detection service.

Your contact information

Additional information

How we protect your data

What data breach procedures we have in place

What third parties we receive data from

What automated decision making and/or profiling we do with user data

Industry regulatory disclosure requirements