13 Nov Furniture Retailer – Case Study
Furniture Retailer – Case Study
The Problem
The conversion rate was lower than wanted impacting the sales.
The Fix
We identified an opportunity to improve the conversion rate by improving the quality of pictures on the product page, to include several and also pictures with the product in situ. The details were also expanded to give more information, applying our AIDA (Attention, Interest, Decision, Action) principles.
The Result
The conversion rate grew by 65.94% month on month.
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