What’s the best CRO software?

What is the best CRO software?

An answer to your question is not very easy. Anything can be considered a CRO software if it can deliver an increase in conversion as a result of its use.

Let’s divide it by categories, so we can have easier understanding:

  • Research software
  • Testing software
  • Work management tools

Research software has general to role collect the information and make you easier to get insights. You have already named a few of the software tools, so I will just add to this. Quantitative tools gather all sorts of numerically expressed data.

  • Google Analytics
  • Kissmetrics
  • Adobe Marketing Cloud
  • HotJar
  • MouseFlow

Qualitative tools are used to gather the opinions of your visitors or customers. Commonly you’d use surveys or interviews. You can also use live chat or reviews and other forms of feedback.

Some common tools for surveys:

  • SurveyMonkey
  • Google Forms
  • PingDom (to check the speed)
  • User Testing or TestMyUI or other similar services
  • Qualaroo

Testing software

  • Optimizely
  • Visual Web Optimizer
  • AB Tasty
  • Google Optimize
  • Adobe Target

Work management tools and miscellaneous tools:

  • Trello
  • Jira
  • Asana
  • Google Docs, Sheets and other tools
  • Data Studio or similar tools

Credit: Edin Sabanovic

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