What is Email Marketing?

Email marketing is very powerful and it is used to build a customer relationship.

We can use email marketing to promote our products and services. Email marketing is important even if you are a leader of the team, Founder of a company or an individual contributor. Basically, we can say it is a medium of communication with customers and businessmen both.

Advantages of Email Marketing:

• 92% of marketer employees used email marketing.
• Email marketing did every part of an inbound strategy.
• Email marketing is extremely easy to set up.
• Email marketing may be the first step to start up your business because it can provide help to engaging with your audience.

How can you grow by E-mail Marketing:

• With the help of email marketing, you can reach a global audience and promote your services.
• Email marketing takes a short time to grow your business.
• According to Hubspot report around 87% of the audience check emails on a daily bases so, in my opinion, it can be helpful to grow your business.

Categories of Email Marketing:

Email marketing is divided into two categories these are:-

1. B2B Email Marketing
2. B2C Email Marketing

1.B2B Email Marketing:

B2B stands for Business to the Business conversation then it is for business purposes. The simple meaning of B2B Email Marketing generates more leads towards your business.

2. B2C Email Marketing:

B2C stands for Business to customer conversation. In B2C “Welcome Email” is included to attract customers towards your product. B2C marketers getting success from blogs.

Credit: Nemat