What are the benefits to Paid Social?

What are the benefits to Paid Social?

Now that you know that paid social media is the call of the hour, popularly followed and massively incorporated by business houses, here are the reasons you need to know why it is so.

Paid Social Media #1: Cost Effective

Running a business can get expensive, but running paid social media ads allows you to reach a larger audience at a low cost.

Not only is the ad serving relatively inexpensive (as compared to conventional ones), you do not have to spend much on creating it. You can create an ad within minutes with the help of creative tools at a low cost. Even if you are not comfortable with running extensive campaigns on social media platforms, you can use them as an inexpensive way to test your content and creative ideas and strategies. Being cost-effective is such an advantage because you can see a greater return on investment and maintain a conducive budget for other marketing / business expenses.

Paid Social Media #2: Advanced Targeting

Paid targeting can be very specific and allows you to reach relevant visitors who are interested in your brand and fit the demographics of your sales character.

Once a visitor has browsed your website or clicked through an ad, you can run a re-targeting campaign to continuously engage prospective customers who have shown an interest in your product/service. By doing so, you can be constantly in touch of your potential customers. You can get very granular with social media targeting, which allows you to reach people that have a genuine interest in what your company has to offer.

Typically, targeting includes targeting by interests, job titles, keywords, geography, demographics, and many more depending on the site.

Paid Social Media #3: More Options

Optimisations and trials need to be done in order to bring up valuable data about your brand and your brand’s audience. Your ads should be click-worthy, enticing and have the correct call to action buttons. This is why paid social platforms give you the option to present your ads in several different ways. For example, Facebook allows you to create single image ads, carousel units, videos, screen take-overs and much more.

If in case you are interested in driving store visits, you would set up a store visits campaign and Facebook would open the ‘Maps’ app to give consumers directions to your store. Having these options gives you the ability to create the perfectly furnished ad and ultimately a higher conversion rate.

Paid Social Media #4: More Brand Awareness

 Implementing a social media strategy will greatly increase your brand recognition since you will be engaging with a broader audience. When you create social media profiles for your business, you begin interacting with others (consumers). Simply having people to interact with your content will increase brand awareness and begin building your reputation as a business. Each post that is shared will be introduced to a new network of individuals, which can lead them to becoming potential customers, and the more people who know about your business, the better.

By investing only a few hours per week towards social marketing efforts, you can greatly increase your exposure.

Paid Social Media #5: More Platforms for endorsing your Brand

There are a large number of platforms available to broadcast your brand. You can make use of display banners on the Google Display Network or simply have text ads appear above people’s searches on Google. Today, nearly all the social media platforms have paid advertising available, which includes: Facebook, Instagram, Snapchat, Twitter, LinkedIn, YouTube, Reddit etc.

When researching on audience, find out what digital platforms your primary target audience is using. Identify the platforms that have paid advertising available so that you can excess them and promote your brand.

Paid Social Media #6: Increased Inward Traffic

Every social media profile you add to your marketing stock is a way to reach your website; and every piece of content you post is another opportunity to acquire a new customer. Social media is a collection of different types of people with varying backgrounds and behaviours. With different people, come different needs and different ways of thinking.

By marketing on social media you can effectively open your business to a wider variety of versatile consumers all over the world. Organising your content on as more platforms allows individuals to organically reach your business.

Paid Social Media #7: Access to Marketplace Insights

One of the most valuable advantages of social media is the marketplace insight. There is no better way to gather and analyse your customers’ thoughts and requirements than by directly talking to them.

By monitoring the activity on your profiles regularly, you can see your customers’ interests and opinions that you might not otherwise be aware of without having a social media presence.

Another insightful aspect of social media marketing is the ability to segment your content organisation on the basis of topics and identifying which kind of content generates the most impressions.

These tools help you measure conversions based on posts on various social media platforms and identify the best combination for generating revenue.

Credit: Krishna Shastry

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