What are some Email Marketing tips and tricks?

Here are 20 top tips:

1. Use welcome emails to build strong relationships and deliverability
2. Send emails at the right time to increase your conversion rate
3. Get the frequency right to grow a healthy and engaged list
4. Watch your deliverability and avoid the spam folder
5. Use a memorable sender name
6. Be authentic, seek feedback and ditch the noreply@ address
7. Craft and test your email subject lines for higher opens
8. Use confirmed opt-in to build a better list
9. Use lead magnets to grow your email list faster
10. Create engaging content to get more click-throughs
11. Test and preview before hitting send
12. Design for accessibility
13. Focus on the right metrics
14. Use a matching preheader
15. Inspire action
16. Use the thank-you page strategically
17. Make your emails skimmable to increase your engagement rates
18. Use a professional email marketing tool to avoid the junk folder
19. Create a marketing funnel to stay on track to reach your business objectives
20. Segment your audience and see the 80/20 rule in action

Credit: Dhanmendra Patil