13 Nov Children’s Product Marketplace – Case Study
Children’s Product Marketplace – Case Study
The Problem
The client wanted to improve the Cost of Sale on their account.
The Fix
An opportunity was identified to use Smart Bidding on the Account and free up time for our Paid Search Technician.
The Result
By implementing Smart Bidding this enabled our Paid Search Technician to work on strategies to implement which reduced the Cost of Sale. There was a reduction of 50.4%