What is an ecommerce strategy?

An ecommerce strategy is describing the ambition and key decisions or principles to realise the ambition. It is not describing in detail what you need to do on a day-to-day or month-to-month basis, but sometimes it is good to define some stepping stones your organisation needs to achieve in order to reach the ambition level.

For some organisations the ecommerce strategy is the company strategy (eg your organisation is an online retailer) for other organisations the ecommerce strategy is part of a larger strategy (eg for a physical retailer opening up an online sales channel or a consumer goods company interested in exploring new go-to-market channels).

Credit: Ecommerce Wiki