Do Social Media Ads work?

Of course.

Just like home is where the heart is, advertising is where the attention is and people’s attention is undeniably in social media.

Social media allows advertisers to do several things to maximise efficiency and get more bang for their buck:

• Use highly effective targeting schemes of customers based on their actions, affiliations, likes, etc.
• Provide contextual marketing messages that are more likely to resonate with customers.
• Leverage social proof to increase the likelihood of getting the message across and capture customer attention.

From personal experience, I’ve seen social media advertising work for a variety of products and customer demographics.

Credit: Yuval Ariav