Beyond The Bid – Ep 1: How to Help eCom’s Scale

Solving Challenges of Shrinking Markets, High Ad Costs & Competitive Pricing.

In our latest and first podcast at Beyond the Bid, the teams at 94n Digital and Supplyant came together to explore key strategies in the ever-evolving world of advertising alongside the general beast that is ecommerce.

This insightful discussion featured Simon and Nick from Supplyant, alongside Alex, Simone, and Sam from 94n Digital. Together, we tackled critical aspects of campaign optimisation, performance tracking, and strategic growth in helping ecommerce stores get better data, scale more effectively and how to trial new markets as well.

What We Covered

The conversation revolved around fundamental areas that impact PPC success, including:

• Campaign Optimisation Strategies: How to refine targeting, bid strategies, and ad copy to drive better results.
• Data-Driven Decision Making: Leveraging analytics and key performance indicators (KPIs) to inform campaign adjustments.
• Google Ads & Microsoft Ads Performance: Insights into how these platforms are evolving and what that means for advertisers.
• Amazon Ads Strategy: A discussion on how to effectively scale Amazon Ads, optimise product listings, and improve conversion rates for eCommerce brands.
• Scaling & Budgeting: Discussing methods to efficiently allocate ad spend while maintaining a strong return on investment (ROI).
• Cross-Platform Strategies: Exploring how Google Ads, Microsoft Ads, and Amazon Ads can work together for better performance.

Key Takeaways

• Data is Everything: Both teams emphasised the importance of continuous testing and using data to guide every PPC decision.
• Efficiency Over Expansion: Instead of blindly increasing budgets, the focus should be on refining campaigns to ensure maximum profitability.
• Adapting to Change: With platform updates and evolving customer behavior, staying agile and informed is crucial.
• Amazon Ads Growth: The team highlighted best practices for Amazon PPC, including keyword research, bid adjustments, and optimising A+ content for higher conversions.

The first of many more, this conversation presents an excellent opportunity for ecommerce owners, digital marketing managers and stakeholders in ecommerce businesses, to learn from our experience and mistakes. In this time, we aligned on pain points we all experience as agency leaders and to share insights while exploring ways to enhance ecommerce performance for our clients across various industries.

Stay tuned for more insights from our ongoing collaborations, and if you’d like to discuss your own PPC strategy, get in touch with us today!

Link to watch: https://youtu.be/_W9nCyaP66E?si=NuJKV_MbNxEBNLd_